See you in San Francisco.įinovate Startup 2009 lineup ( as of 2 Feb.
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To get a taste for the event, take a look at videos of past demos.īecause we hadn’t named any companies until today, we’ve extended the Super Early Bird registration deadline until this Friday, Feb. The Finovate format combines fast-paced demos ( no PowerPoint!) with extensive networking where you can meet the start-up founders along with influential industry executives, press corps, and analysts. More companies are in the pipeline, and when all is said and done we expect more than 50 startups to be on hand to demonstrate the latest in online and mobile financial services and technology. Today, we announced the first wave of young companies committed to participate on April 28. įinovateStartup09, our annual springtime technology event in the San Francisco Bay area, is just three months away. Note: For more info on the growing market, see our Online Banking Report on Mobile Banking. But as ING Direct proved, optimizing on a new delivery channel can pay off with great word of mouth and positive press. But it could also contract directly with one or more banks like SmartyPig has ( previous coverage). What’s innovative: It sounds like a mobile-based account aggregation and bill-pay service, similar to Mint on the iPhone. Furthermore, moBank’s users are enabled to participate in a range of unique, value-generating m-retail activities. moBank’s business model is based on providing a free-to-use basic banking service with paid-for add-on features. The company believes that, for some sections of the population, small screen devices will become the channel of choice for most banking and payment services. MoBank is creating the world’s first mobile-led online bank. Here’s how the company described itself 18 months ago: 43, here) and had four employees at that time. The company was founded in 2006 and presented at The Essential Web conference in June 2007 The company has raised more than $1 million according to news reports. The company plans to expand into mobile banking and money-management activities in the future. Users will register their credit/debit card(s) with the service.
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It appears at launch the service will support bill payment and certain mcommerce activities, such as purchasing movie tickets. The company was named to Red Herring’s top-100 global start-up list last month ( here) along with FinovateStartup alum ClairMail ( demo video here).
Melanie Hunter is head of marketing, and David Rubin is head of mcommerce. The company is establishing a call center on the Isle of Man, run by Steph Gregg, a veteran of Egg, First Direct and Vodafone.
Given the pedigree of its two founders, Steve Townsend and Dominic Keen, who blazed many online banking trails at Egg and First Direct, it should provide a glimpse of the future of mobile finance. MoBank, the U.K.-based mobile banking and payments said to be launching this month, is creating some buzz on the other side of the Atlantic ( stories here, here, and here).
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